knowing about marketing

Marketing is an English concept, translated into Spanish as marketing or marketing. It is the discipline dedicated to analyzing the behavior of markets and consumers. Marketing analyzes the commercial management of companies in order to capture, retain and retain customers through the satisfaction of their needs.

With the passage of time this has become something new the sales of products over the internet is what has given what we can call a turn of 190 degrees in view of the services here are the most sought for the moment that is why it stands out online sales, marketing is a social and administrative process because a group of people intervenes, with their concerns and needs, and because they need a certain amount of elements, such as organization, implementation and control, for an efficient development of activities.

The only function that must be fulfilled is to achieve the objectives that the company proposes in relation to sales and distribution so that it remains in force. That is why it is so important not only to have a knowledge of the market, but also to know what things the company can develop that can interest the clients.


What marketing does is consider the need of the clientele and, from it, design, implement and verify how the commercialization of the company's products or services works. Various strategies and tools allow marketing to place a brand or a product in the mind of the buyer.

Marketing actions can have a short or long term vision of profitability, since its management also involves making investments in the company's relationship with customers, suppliers and even its own employees, as well as in media advertising. It is important not to confuse marketing and advertising, since marketing covers advertising and other matters.

It is said that marketing can have different orientations: to the product (when the company has a monopoly of the market but, anyway, aims to improve the production process), to sales (aimed at increasing the participation of the company in the segment) or to the market (the adaptation of the product to the tastes of the consumer is sought).

Today there are many types of marketing, here are some definitions.

Direct marketing: it consists of an interactive system that obtains followers and results in its transactions by making itself known through the advertising media of a place.

Relational Marketing: is included in direct marketing and is based on a fundamental principle that says you do not have to sell, but make friends and they will be the ones who buy. Earn profits in exchange for customer satisfaction.

Virtual Marketing: also known as cyber marketing and is the one that applies to the Internet, and that is aimed at anyone in the world who has a computer and connection to the network. In this marketing, there are SEO tools that allow companies to achieve good visibility and sell their products or services better.