Every marketing plan must contemplate the analysis of results. Knowing how to recognize customer comments allows us to take advantage of opportunities for improvement, raising our hands on time can make a difference and make the brand take advantage of an opportunity that would otherwise have been ignored.
It is essential to have knowledge about commercialization since the work performance does not depend only on the profession, nor on the fulfillment of the specific objectives of an area, but on learning to work together for the objectives of the company, learning to operate as a member It provides a real differential to the macro-objectives of an organization.
For this reason, El Tiempo Casa Editorial offers its Course Design, its marketing plan, an opportunity to understand the basic foundations of marketing and how to apply them in practice, and thus acquire knowledge as valuable as useful in the current labor market.
Juan Manuel Méndez, expert in Strategic and Digital Marketing at El Tiempo Casa Editorial, will help you understand the environment, design a marketing plan, think strategically and act in line with the company's strategy, it is a differential with which any professional You can improve your performance.
logistics and marketing
What benefits do you get when studying Marketing and Logistics?
Within the wide and varied world of the offer of university programs, and thanks to the processes of globalization that are lived with greater frequency and strength between countries, there are needs that universities have been concerned to cover, such as the training of expert professionals in marketing. and logistics.
Studying this university career will not only train specialized professionals in the area of marketing and negotiation capable of producing, increasing negotiation, distribution and organization plans in the production area of companies, but will also allow to have full knowledge of it. incorporation of information systems that are currently recovered in large organizations. The foregoing in order to allow the development and fulfillment of the work plans and the objectives of the proposed company in the short, medium and long term.
What are the advantages of studying Marketing and logistics?
p> The professionals in Marketing and Logistics of Uniempresarial have solid theoretical and practical knowledge in the process management of the supply chain. In addition, they know the analytical concepts to understand the market and formulate strategies that contribute to the productivity of companies and the competitiveness of the region and the country.
The globalization in which we live makes marketing and an international dimension stronger thanks to the rise of international processes and treaties, free trade, economic and dynamic openness, in a society conducive to the development of information technologies and increasingly advanced communications.
Within the wide and varied world of the offer of university programs, and thanks to the processes of globalization that are lived with greater frequency and strength between countries, there are needs that universities have been concerned to cover, such as the training of expert professionals in marketing. and logistics.
Studying this university career will not only train specialized professionals in the area of marketing and negotiation capable of producing, increasing negotiation, distribution and organization plans in the production area of companies, but will also allow to have full knowledge of it. incorporation of information systems that are currently recovered in large organizations. The foregoing in order to allow the development and fulfillment of the work plans and the objectives of the proposed company in the short, medium and long term.
What are the advantages of studying Marketing and logistics?
p> The professionals in Marketing and Logistics of Uniempresarial have solid theoretical and practical knowledge in the process management of the supply chain. In addition, they know the analytical concepts to understand the market and formulate strategies that contribute to the productivity of companies and the competitiveness of the region and the country.
The globalization in which we live makes marketing and an international dimension stronger thanks to the rise of international processes and treaties, free trade, economic and dynamic openness, in a society conducive to the development of information technologies and increasingly advanced communications.
commercial engineering
Commercial engineering, is one of the branches of Administrative Engineering applies the knowledge of administrative and economic sciences and engineering as a "support" for applications of information technology to companies that is an area of knowledge of the Systems engineering information.
Professional career oriented to the development and implementation of business solutions, under business models basically from the point of view of the administration, with participation in organizational decision making and productive management based on process engineering for what takes the name of "engineering ". All your accreditations are developed in the area of economic and business sciences.
Commercial engineering is a multidisciplinary branch, its field of study is the national and international business relationships of a company or a nation, the application of knowledge of mathematics, statistics, quantitative methods, operations research, economics, administration, finance, marketing, business, projects and information technologies for the solution of social and organizational problems; in this way it becomes a discipline whose field of action is broad.
Professional career oriented to the development and implementation of business solutions, under business models basically from the point of view of the administration, with participation in organizational decision making and productive management based on process engineering for what takes the name of "engineering ". All your accreditations are developed in the area of economic and business sciences.
Commercial engineering is a multidisciplinary branch, its field of study is the national and international business relationships of a company or a nation, the application of knowledge of mathematics, statistics, quantitative methods, operations research, economics, administration, finance, marketing, business, projects and information technologies for the solution of social and organizational problems; in this way it becomes a discipline whose field of action is broad.
main objectives of a marketing
Career goals.
The companies understand that to be able to sell it is necessary to announce, it is impossible to know you if you do not make yourself known. For this reason, the objective of the race is to communicate to the productive sector with consumers, making known the advantages and the new characteristics applied to the product that have been acquired by the new technologies; as well as guiding clients by sending effective messages that respond to their needs and desires.
Profile of the Professional.
Professional trained to interpret and process information from companies or organizations that need effective advertising communication.
With strategic thinking, it develops and executes its communication towards the market.
He is an expert in communication marketing, which positions both companies and products.
This is a career with a strong emphasis on the generation of communication concepts. Advertisers are professionals trained to use knowledge, creative and strategic thinking along with technology.
Use persuasion tools to develop sales strategies. With a strategic vision to enter the market (consumer psychology), managers change with a strong dose of creativity (visual, sound and verbal).
marketing and your study plan
The structure, duration and content of the Master in Digital Marketing and Electronic Commerce allows you to guarantee the achievement of the established objectives. A modular, linear and sequential structure structured around your experience. The program is divided into ten modules plus a transversal final project that includes a role play activity.
Fundamentals of Digital Marketing and Electronic Commerce
This module will address issues related to the basic concepts of the digital economy, as well as the main elements that allow any professional to interact with solvency in this new competitive environment.
Search engines are the main navigation start for Internet users. It is one of the main tools that are known, so it is essential to understand its operation and techniques to achieve the best positioning in its classifications. The Search Engine Marketing strategy assumes the domain of a series of key variables that are those that interact with the search algorithm.
Fundamentals of Digital Marketing and Electronic Commerce
This module will address issues related to the basic concepts of the digital economy, as well as the main elements that allow any professional to interact with solvency in this new competitive environment.
Search engines are the main navigation start for Internet users. It is one of the main tools that are known, so it is essential to understand its operation and techniques to achieve the best positioning in its classifications. The Search Engine Marketing strategy assumes the domain of a series of key variables that are those that interact with the search algorithm.
because studying marketing
Why study marketing Study marketing can be a great option for your future
If you are faced with the difficult decision of choosing a career for the first time, you can consider, among other factors, the number of future careers you will have or the satisfaction that it will give you in the future. You should always consider your vocation and your personal tastes, because it is not worth studying a career that you do not like at all. If your options include studying marketing, we will help you decide by giving you five good reasons to follow this path.
The 5 main reasons to study marketing
Among all the races, one of the best projections for the future is the degree in marketing, so studying marketing guarantees that you do not suffer too much when entering the complicated and competitive field of work. The race has a lot of potential.
When you study marketing, you will realize that the possibilities within the same career are sufficient. That is, you can choose between specializing in different branches, such as industrial marketing, international marketing, sports marketing or sustainable marketing, to name just a few.
If you are faced with the difficult decision of choosing a career for the first time, you can consider, among other factors, the number of future careers you will have or the satisfaction that it will give you in the future. You should always consider your vocation and your personal tastes, because it is not worth studying a career that you do not like at all. If your options include studying marketing, we will help you decide by giving you five good reasons to follow this path.
The 5 main reasons to study marketing
Among all the races, one of the best projections for the future is the degree in marketing, so studying marketing guarantees that you do not suffer too much when entering the complicated and competitive field of work. The race has a lot of potential.
When you study marketing, you will realize that the possibilities within the same career are sufficient. That is, you can choose between specializing in different branches, such as industrial marketing, international marketing, sports marketing or sustainable marketing, to name just a few.
marketing history
marketing history Although the first signs of commercialization date back to 1450, when Gutemberg invented the printing press and allowed the mass dissemination of printed texts for the first time in history, it was not until the 50s of the twentieth century that marketing began to flourish and awaken . in companies a great interest in that.
The explanation lies in the fact that production activity is no longer key in today's companies, where commercial activity acquires a crucial importance. In this context, marketing departments in companies begin to appear for the first time, with increasingly broad functions as the years go by.
With the passage of time, marketing ceases to be a tool whose sole purpose was to manage the sales operations of the company and in which its character was exclusively administrative. The end of the marketing department is no other than to satisfy the demand, since in an increasingly globalized world like the present one, the only way that companies do not lose the battle with their competitors is to offer their claimants a product that satisfies your needs. a greater extension.
The explanation lies in the fact that production activity is no longer key in today's companies, where commercial activity acquires a crucial importance. In this context, marketing departments in companies begin to appear for the first time, with increasingly broad functions as the years go by.
With the passage of time, marketing ceases to be a tool whose sole purpose was to manage the sales operations of the company and in which its character was exclusively administrative. The end of the marketing department is no other than to satisfy the demand, since in an increasingly globalized world like the present one, the only way that companies do not lose the battle with their competitors is to offer their claimants a product that satisfies your needs. a greater extension.
Every entrepreneur must know marketing
Every entrepreneur must know marketing Nowadays, marketing is a tool that every entrepreneur must know. Undoubtedly, all companies in one way or another use marketing techniques, even without knowing it. Marketing is nothing more than making exchanges between a minimum of 2 parties for there to be a mutual benefit.
We've all heard about Marketing sometimes. However, if we ask you to give us a definition, some will say it's the sale and other advertising. We would have those people who think that marketing is the distribution of products, others would think that it is design of packaging or packaging, etc.
And we could also say that everyone is right, but not independently. All these are tasks that can be developed in marketing
Every entrepreneur in that system must be up to date with this process. Knowing and having marketing experience can lead to a very practical lifestyle when programming to make sales on the Internet without prior knowledge of marketing will be propitious to fail in sales for that reason it is necessary to prepare and have a wide knowledge. Marketing is a total system of mercantile activities, destined to plan, fix prices, promote and distribute products and services that satisfy the needs of potential consumers. "
We've all heard about Marketing sometimes. However, if we ask you to give us a definition, some will say it's the sale and other advertising. We would have those people who think that marketing is the distribution of products, others would think that it is design of packaging or packaging, etc.
And we could also say that everyone is right, but not independently. All these are tasks that can be developed in marketing
Every entrepreneur in that system must be up to date with this process. Knowing and having marketing experience can lead to a very practical lifestyle when programming to make sales on the Internet without prior knowledge of marketing will be propitious to fail in sales for that reason it is necessary to prepare and have a wide knowledge. Marketing is a total system of mercantile activities, destined to plan, fix prices, promote and distribute products and services that satisfy the needs of potential consumers. "
knowing about marketing
Marketing is an English concept, translated into Spanish as marketing or marketing. It is the discipline dedicated to analyzing the behavior of markets and consumers. Marketing analyzes the commercial management of companies in order to capture, retain and retain customers through the satisfaction of their needs.
With the passage of time this has become something new the sales of products over the internet is what has given what we can call a turn of 190 degrees in view of the services here are the most sought for the moment that is why it stands out online sales, marketing is a social and administrative process because a group of people intervenes, with their concerns and needs, and because they need a certain amount of elements, such as organization, implementation and control, for an efficient development of activities.
The only function that must be fulfilled is to achieve the objectives that the company proposes in relation to sales and distribution so that it remains in force. That is why it is so important not only to have a knowledge of the market, but also to know what things the company can develop that can interest the clients.
With the passage of time this has become something new the sales of products over the internet is what has given what we can call a turn of 190 degrees in view of the services here are the most sought for the moment that is why it stands out online sales, marketing is a social and administrative process because a group of people intervenes, with their concerns and needs, and because they need a certain amount of elements, such as organization, implementation and control, for an efficient development of activities.
The only function that must be fulfilled is to achieve the objectives that the company proposes in relation to sales and distribution so that it remains in force. That is why it is so important not only to have a knowledge of the market, but also to know what things the company can develop that can interest the clients.
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