marketing and your study plan

The structure, duration and content of the Master in Digital Marketing and Electronic Commerce allows you to guarantee the achievement of the established objectives. A modular, linear and sequential structure structured around your experience. The program is divided into ten modules plus a transversal final project that includes a role play activity.

Fundamentals of Digital Marketing and Electronic Commerce

This module will address issues related to the basic concepts of the digital economy, as well as the main elements that allow any professional to interact with solvency in this new competitive environment.

Search engines are the main navigation start for Internet users. It is one of the main tools that are known, so it is essential to understand its operation and techniques to achieve the best positioning in its classifications. The Search Engine Marketing strategy assumes the domain of a series of key variables that are those that interact with the search algorithm.

Affiliate marketing and permission marketing are key marketing tools to get results. More and more advertisers spend a large part of their advertising budget on digital media where they can measure their results very directly. And affiliate platforms and email marketing campaigns are designed to deliver tangible results to businesses. Therefore, it is important to know well how these platforms work and what are the keys to successfully develop advertising campaigns in them.

The main objective of this course is to present the basic concepts of customer management, know the main CRM tools and practice their application for customer loyalty in a company, as well as policies that guarantee satisfaction and loyalty in a online environment.

The entrepreneurial initiative must be in the DNA of any company that wishes to grow, diversify and expand, otherwise, the market will be responsible for "phagocytizing" it. The big companies have developed expensive programs related to Innovation to awaken among their ranks those hidden entrepreneurs who will help them out of the comfort zone and look for more.

It is also very common for the entrepreneur to be the one who seeks to start an activity on his own, and in that scenario, he creates his own company. In this module we will see the necessary skills to be an entrepreneur and the different stages through which it starts.

In the final project, will put into practice all the theoretical knowledge learned during the program applied to an e-commerce project. Start in the middle of the program so that you can devote the necessary time, you have the tutelage of one of our teachers to ensure proper execution. The best projects presented will opt for the Entrepreneur Award of the Innovation Chair.