main objectives of a marketing

                                                      Career goals.

The companies understand that to be able to sell it is necessary to announce, it is impossible to know you if you do not make yourself known. For this reason, the objective of the race is to communicate to the productive sector with consumers, making known the advantages and the new characteristics applied to the product that have been acquired by the new technologies; as well as guiding clients by sending effective messages that respond to their needs and desires.

                                              Profile of the Professional.

Professional trained to interpret and process information from companies or organizations that need effective advertising communication.

With strategic thinking, it develops and executes its communication towards the market.

He is an expert in communication marketing, which positions both companies and products.

This is a career with a strong emphasis on the generation of communication concepts. Advertisers are professionals trained to use knowledge, creative and strategic thinking along with technology.


Use persuasion tools to develop sales strategies. With a strategic vision to enter the market (consumer psychology), managers change with a strong dose of creativity (visual, sound and verbal).



It must be able to persuade, maintain or create favorable attitudes of consumers regarding the consumption of products and the use of services.

Professional specialist in administration, texts, sounds and images, delivering persuasive messages through ideas, posters or images.

Able to create advertising pieces that entertain, inform and educate.

He handles artistic and technological concepts and tools, uses art to embellish messages, psychology to ground them, common sense to justify them and a strategic vision of business and the company.

                          A professional who mixes art with commerce.

The publicist must maintain the playful nature and simplicity of the message.

You should worry about choosing the audience that will guide a particular campaign so that the message is understood and can arrive.

Communications, the media and the market are changing, therefore, we must maintain a vision of the future, which not only allows us to anticipate these changes but also prepares us to act on them.

Globalization, common markets and the incorporation of new media, such as the Internet, generate new and different consumers, different communication codes, different behaviors and attitudes that rethink some strategic concepts.

To compete successfully in the current and future market, companies and organizations in general must have the acceptance, appreciation and support of the people related to them, both within them and in the community where these companies or organizations are located. . That is why they need a good image of the whole community.

Create messages through the development and development of texts using palettes or advertising posters, advertising on paper, flyers and posters.

                              Create ads for radio and television products.

Apply designs or graphic pieces, pencils, t-shirts or hats to distribute among people.

These tasks conclude with the completion of all the pieces of communication involved in an advertising campaign: recording and editing of commercials in Super-VHS video, composition and recording of jingles and radial phrases in professional format, computer graphic design (notices, brochures, posters, public roads, etc.), development of advertising pieces for electronic media (websites - postcards - pieces for electronic commerce).