logistics and marketing

What benefits do you get when studying Marketing and Logistics?

Within the wide and varied world of the offer of university programs, and thanks to the processes of globalization that are lived with greater frequency and strength between countries, there are needs that universities have been concerned to cover, such as the training of expert professionals in marketing. and logistics.

Studying this university career will not only train specialized professionals in the area of ​​marketing and negotiation capable of producing, increasing negotiation, distribution and organization plans in the production area of ​​companies, but will also allow to have full knowledge of it. incorporation of information systems that are currently recovered in large organizations. The foregoing in order to allow the development and fulfillment of the work plans and the objectives of the proposed company in the short, medium and long term.


                What are the advantages of studying Marketing and logistics?


p> The professionals in Marketing and Logistics of Uniempresarial have solid theoretical and practical knowledge in the process management of the supply chain. In addition, they know the analytical concepts to understand the market and formulate strategies that contribute to the productivity of companies and the competitiveness of the region and the country.

The globalization in which we live makes marketing and an international dimension stronger thanks to the rise of international processes and treaties, free trade, economic and dynamic openness, in a society conducive to the development of information technologies and increasingly advanced communications.

Also, the current scenario focused on logistics is also promising, since it becomes and acts as an administrative function that intervenes to improve the management of the value chain of companies, offering greater value to customers through the administrative process that He has a professional in Marketing and Logistics of Uniempresarial.


A professional career in the Marketing area requires the planning, development, implementation and administration of internal and external communication activities.


Internal communication: employees are our most valuable asset and the function of the Marketing department is to keep colleagues informed about what is happening in the company and in our market.


External communication: we do everything possible to be a customer-focused company, so we listen to your needs to ensure that we respond to your product, innovation and sustainability needs. We make sure to maintain effective communication with all shareholders and other interested parties, in order to build and maintain strong relationships.


The fundamental role of Marketing is to translate our commercial strategy into innovative communication plans and campaigns with a great impact, which positively influence the audience to which they are directed and which lead to a measurable commercial benefit.