IImportance of msarketing

Every marketing plan must contemplate the analysis of results. Knowing how to recognize customer comments allows us to take advantage of opportunities for improvement, raising our hands on time can make a difference and make the brand take advantage of an opportunity that would otherwise have been ignored.



It is essential to have knowledge about commercialization since the work performance does not depend only on the profession, nor on the fulfillment of the specific objectives of an area, but on learning to work together for the objectives of the company, learning to operate as a member It provides a real differential to the macro-objectives of an organization.



For this reason, El Tiempo Casa Editorial offers its Course Design, its marketing plan, an opportunity to understand the basic foundations of marketing and how to apply them in practice, and thus acquire knowledge as valuable as useful in the current labor market.



Juan Manuel Méndez, expert in Strategic and Digital Marketing at El Tiempo Casa Editorial, will help you understand the environment, design a marketing plan, think strategically and act in line with the company's strategy, it is a differential with which any professional You can improve your performance.

Who do we work for? What do we do within a company but we try to solve in the best possible way the needs of consumers so that they choose us and choose us again?

Any company is primarily a customer service project and, therefore, the entire organization must align with the needs of its consumers. In this sense, marketing plays a fundamental role. Not only as a strategy of a company to improve its sales, but as a tool to carry out any initiative or project that is developed within an organization.


That "marketing is too important to leave alone in the hands of the marketing department" David Packard said it decades ago. But why?

. We know the target audience better: understand who they are, what they want, what they do on a daily basis, what their interests are, approaches us and we relate in a more empathetic way. That is the basic principle to be able to satisfy your demand.

. We know what we do: our service can satisfy several needs, but there will be one that will be special: our differential attribute. To position a brand, the most important thing is to know what differentiates us from the competition, what makes us unique in the market. Many times that concept is only reflected in the actions of the marketing department, but it is necessary that all the members of an organization assimilate it, because that is what the client expects from us first.

. We are ready to receive comments: each marketing plan must consider the analysis of results. Knowing how to recognize customer comments allows us to take advantage of opportunities for improvement, raising our hands on time can make a difference and make the brand take advantage of an opportunity that would otherwise have been ignored.