technical market for marketing leader

The more immersed we are in the world of communications and sales, the more concepts arise for us to learn. In the same way, the more concepts that arise in the medium, the more frequently the questions become the essence, that is, the basis from which everything began.

So much that we talked in the blog about Content Marketing strategies, Influence Marketing, Brand Content, Native Advertising, among others, but are we clear about what exactly they call marketing?

I ask it because, in fact, it is the fundamental basis of the other concepts that I have just announced.

Let's start in another way: have you heard the term marketing?

I am very sure that this has been the case, perhaps not properly as marketing but as marketing or marketing, right? I say it that way because when we immerse ourselves in this world of marketing we get used to the terms in English to talk about related topics. Has it happened to you?


Hence the intention to build this article that you now read, to reinforce not only the concepts, but to solve the main question: What is marketing?

Without further ado, let's go to our point.

As I mentioned at the beginning, marketing is the translation that is given, in Spanish, to the term known in English for Marketing. It is also known as marketing or marketing in some other uses of the Spanish language and in its different contexts and regions.

Marketing in itself is defined as the series of activities within a set of processes in which the latent needs and desires of a public are identified, determined by factors such as age, sex, socioeconomic and psychological environment, among others; to satisfy them more adequately and to benefit both the public and a company or brand.

To be honest, there are many and varied definitions that exist for marketing, but this one that I have just given, can be understood as the summary of many of those found, such as, for example, the definitions of Philip Kotler and American. Marketing Association

Marketing is divided into:
There are two assumptions in the middle of the definition of marketing: social and administrative.

Marketing is a social problem because it is a process in which groups of people intervene with their respective desires, needs and demands.

It is also administrative because it needs elements of planning, organization, implementation and control to make it work.

Together, both budgets, it is obtained that marketing is directed to the construction of strategies that create superior values ​​and that require a close relationship with the consumer to be successful.